Roadside Americana · South Dakota
Wall Drug
The free-ice-water empire of billboards
TypeRoadside Oddity
StateSouth Dakota
WhenLate spring–fall
How to visitFree to wander; shops & café inside
A tiny 1931 drugstore that offered free ice water to Badlands travelers and grew into a sprawling Western-kitsch wonderland — heralded by hundreds of billboards for hundreds of miles. The free water still flows.
The photo
The jackalope and the splashing T-Rex.
Pair it with
- Badlands National Park
- Wall, SD
- Black Hills
- Mount Rushmore
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