Roadside Americana · South Carolina
South of the Border
The neon sombrero kitsch of I-95
TypeRoadside Oddity
StateSouth Carolina
WhenYear-round
How to visitFree to wander; shops, rides & tower (small fee)
A blaze of neon, fireworks, and Pedro the mascot at the North-South Carolina line — a sprawling, gloriously dated I-95 pit stop heralded by miles of pun-filled billboards. Climb the 200-foot sombrero tower for the full effect.
The photo
The giant sombrero tower lit at night.
Pair it with
- Dillon, SC
- I-95 corridor
- Myrtle Beach (a detour)
- Lumberton, NC
Roadside attractions keep their own quirky hours and can change owners, close, or move — confirm it’s open before a long detour, respect private property and art, and leave it as iconic as you found it.
Build a trip around roadside stops like this.
Roamward turns spots like this into a real road trip on your phone — the scenic drive, the stops, and the detours, planned around the vibe you’re after. Get early access: