Roadside Americana · Texas
Prada Marfa
A fake luxury boutique alone in the desert
TypeRoadside Oddity
StateTexas
WhenFall–spring
How to visitFree; roadside on US-90 (look, don’t touch)
A permanent art installation that looks exactly like a tiny Prada store, standing alone on a deserted West Texas highway near Valentine since 2005 — doors that never open, stocked with real 2005 Prada. The most Instagrammed nothing in Texas.
The photo
The lit boutique alone at dusk.
Pair it with
- Marfa
- Marfa Lights viewing area
- Big Bend NP
- Fort Davis
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