Roamward
Privacy Policy
Last updated July 12, 2026
Roamward is operated by Shop480, LLC. We collect only what we need to make the product work — verify the stops you actually reach, color your map, and personalize suggestions. We do not sell your data, and your raw location is never sold. Our website uses limited Google Analytics 4 (GA4) cookies and Vercel Web Analytics for acquisition, conversion, and site-performance measurement — not third-party advertising trackers. The mobile app contains no third-party advertising SDK.
What we collect
- Location. While the app is in use during an active trip or a nearby-gems request, Roamward uses your device location to detect state crossings, capitals, and stop arrivals so it can verify them. Roamward does not request Always or ambient background location permission.
- Account & identifiers. An anonymous account is created on first launch; if you choose “Save your map,” we store the Apple or Google identifier (and email, if you share it) so your map follows you across devices.
- Usage. Saves, passes, planned trips, and recommendation interactions help personalize the gems you see and improve the product.
- Website analytics. Google Analytics 4 and Vercel Web Analytics receive page views and low-cardinality actions such as starting a plan or joining the beta list. GA4 may use cookies and receive standard browser, device, referrer, and approximate-location information under Google's privacy terms. Roamward does not send your email, trip contents, or precise browser location in these events.
How we use it
To verify travel and award states, capitals, and badges; to plan and personalize routes and recommendations; to enable collaborative trips and shared journals you opt into; and to improve Roamward. Website analytics help us understand acquisition sources, conversion funnels, and site performance. We do not sell this data, and the mobile app runs no third-party ad SDKs.
Retention & minimization
Raw location samples are kept only long enough to verify your travel and are then collapsed into derived artifacts (which states and places you reached, your points). Raw location is never sold. Aggregate product analytics use de-identified data in a separate layer — never your raw track. Google and Vercel retain website analytics under the configured property settings and their own privacy terms.
Sharing
Public profiles and shared trips are opt-in. A public profile shows aggregates only (your colored map, badges, and counts) — never your check-in locations, timing, or live trip status. On a shared trip, members see the shared plan and journal, never each other’s private location history.
Your controls
- Export. Download all of your data as JSON from your Profile.
- Delete. Reset your Roamward data (map, trips, check-ins, points, badges, shared journal posts, bucket votes, and crew memberships) at any time from your Profile.
- Public toggle. Your profile is private by default; you choose if and when to make it public.
- Website analytics. You can limit analytics cookies with your browser settings or a content blocker. You can also contact us with a privacy request.
Children
Roamward is intended for users 13 and older, and we ask you to confirm this before you begin.
Contact
Questions about your privacy? Email hello@roamward.app, or write to:
Shop480, LLC
15001 Hayden Rd #204
Scottsdale, AZ 85260
United States